Shift Post Mix Toward Reels
Alex Culpin's Reels are generating a 27.3% engagement rate compared to just 8.48% across their standard posts — a gap of nearly 19 percentage points.
Details
Since industry data confirms Reels get higher reach for accounts under 50K followers, and Alex Culpin is currently at 3,616 followers, prioritizing Reels as their primary format is the single highest-leverage move they can make right now. Aim to publish at least 3 out of every 4 new pieces of content as Reels to compound that reach advantage.
