Shift Posting Strategy to Reels
The Reels ER is 0.09% versus the overall Posts ER of 0.01% — that is a 9x performance gap within the account.
Details
Industry benchmarks confirm that Reels get higher reach for accounts under 50K followers, and the 16,313 follower count of Alexandra Côté-Durrer puts the account squarely in that window. Commit to posting at least 3 Reels per week for the next 30 days and track whether that 0.09% Reels ER begins pulling the overall account ER closer to the micro-tier benchmark of 2.5-5%.
