Shift Feed Strategy Toward Reels
Alex Petrakieva's Reels are outperforming posts by nearly 6x — 3.7% ER versus 0.63% posts ER — yet the analyzed content mix suggests Reels are underutilized.
Details
An immediate audit of the last 22 posts is recommended to replace at least half of static or carousel feed posts with Reels, since the Reels ER of 3.7% already exceeds the mid-tier benchmark of 1-2% and positions the account competitively against peers in the 100K-1M follower bracket.
