Shift Content Mix Toward Reels
The Reels ER (1.97%) is over 13x higher than the Posts ER (0.15%), yet static/carousel posts are still part of the 28-post sample.
Details
ALEIX FERRER should prioritize Reels as the primary format going forward, especially since Reels get higher reach for accounts under 50K followers like the 11,257-follower base.
