Shift Posting Mix Toward Carousels
Aleali's Reels are underperforming at 0.88% ER compared to their Posts ER of 1.5%, suggesting their audience responds significantly better to static or carousel formats.
Details
Industry benchmarks show carousels average 0.55% ER versus Reels at 0.52%, and their own data confirms this gap is even wider — aim to replace at least 30-40% of their current Reels output with carousel posts to lift their overall 1.28% account ER closer to the top of their mid-tier benchmark range of 1-2%. Audit Aleali's last 30 posts and identify which carousel topics drove the highest likes, then replicate those themes consistently.
