Double Down on Reels Production
Aldair Calle's Reels ER of 173.1% dwarfs both the account's Posts ER (3.98%) and the industry Reels benchmark of 0.52%, showing the audience is far more responsive to video than static content.
Details
Since Reels also get higher reach for accounts under 50K followers (the account is at 2,915), shifting the content calendar toward 3-4 Reels per week versus static posts should lift the blended ER above the current 4.19%.
