Lean Harder Into Reels Format
Albert Pham's 6.43% post ER already beats the nano-tier average range (3.5-8%) at the upper-middle end, and Reels get higher reach for accounts under 50K followers at 1,354.
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Since Reels also command a 20-40% rate premium over standard feed posts, shifting more of the content mix toward Reels can compound both reach and brand deal value simultaneously.
