Shift Posting Mix Toward Reels
Aarti G's current engagement rate sits at 2.26%, which is just below the 2.5% floor of the micro-tier benchmark range.
Details
Since industry data shows Reels drive higher reach for accounts under 50K followers — and Aarti G's account at 25,610 followers falls squarely in that window — increasing their Reels output should expand their non-follower reach and pull their ER closer to the 2.5-5% micro-tier target. Aim to make at least 50% of their next 10 posts Reels, then compare the resulting ER against Aarti G's current Posts ER of 2.28% to measure the lift.
