Double Down on Reels Production
Akshita Mathur's Reels are outperforming posts by a significant margin — 33.92% ER versus 16.79% for posts — meaning Reels are generating roughly double the engagement per piece of content.
Details
The content calendar should prioritize Reels as the primary format, aiming for at least 60-70% of output, to consistently leverage that performance gap. Given the 79,887 followers sit in the micro tier where the benchmark ER is only 2.5-5%, the 33.92% Reels ER is a major competitive asset to be maximized every week.
