Bouboune's InstagramEngagement

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Since the account sits at 93,141 followers (within the micro tier where the benchmark ER range is 2.5–5%), leaning into the format already outperforming that benchmark will protect and grow the overall 2.97% account ER. An audit of the current 28-post mix should aim to replace underperforming Reels with static posts or carousels, which benchmark at 0.55% industry-wide but are clearly outpacing that on Bouboune's account.

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Adding a direct, single-question call-to-action in every caption (e.g., 'Drop your answer below') can convert lurkers into commenters, since comment weight is a stronger algorithmic signal than likes on Instagram. Even moving from 34 to 50 median comments per post would meaningfully improve engagement depth and make the profile more attractive to the 73% of brands that prioritize engagement rate over follower count.

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Creators with a published rate card close deals 40% faster, so formalizing pricing — including a 20–40% premium for any Reels deliverables and a 25–50% add-on for usage rights — will reduce back-and-forth and anchor brands to the value. The card should be built around the Posts ER of 3.64%, which sits above the micro-tier benchmark floor of 2.5%, to justify rates at the higher end of the $500–$2,000 range.