Prioritize Static Posts Over Reels
Static/carousel Posts ER sits at 13.57% while Reels ER is only 0.45% — even below the industry Reels benchmark of 0.52%.
Details
Shifting the posting cadence to favor static image and carousel content is recommended, since these formats are clearly driving the overall 8.56% ER, far above the 2.5-5% micro-tier average.
