Shift Posting Strategy Toward Reels
Akansha Mongre's Reels are already outperforming their Posts ER (0.19% vs 0.12%), and industry benchmarks confirm Reels get higher reach for accounts under 50K followers — which applies to a significant portion of their 60,592 audience.
Details
Aim to make at least 60-70% of their upcoming content Reels to capitalize on this format advantage and close the gap toward the micro-tier benchmark of 2.5-5% ER.
