Replace Reels With Carousel Posts
AJ Tracey's Reels ER is critically low at 0.02%, compared to the 0.52% industry benchmark for the format — a gap of 96%.
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Meanwhile, AJ Tracey's Posts ER sits at 0.48%, which is already outperforming the carousel benchmark of 0.55% and nearly matching it. Immediately shift AJ Tracey's content calendar to prioritize carousel posts over Reels, as the data shows carousels are AJ Tracey's strongest-performing format and Reels are actively dragging down their overall 0.37% account ER.
