Shift Reels Strategy Toward Posts
Anthony Balatti's Posts ER is 10.1% versus their Reels ER of only 3.75% — a 6.35-point gap that signals their audience responds far more strongly to static or carousel content.
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While industry benchmarks show Reels get higher reach for accounts under 50K, their current data suggests prioritizing posts for engagement depth while using Reels selectively for discovery. Aim for a 70/30 post-to-Reels ratio and monitor whether overall ER holds above their current 10.14% excellent benchmark.
