Shift Content Mix Toward Reels
Aishwarya Patil🦋's Reels ER sits at 21.56% versus just 5.33% for standard Posts — a 4x gap that shows the audience responds far more to video.
Details
Since industry data confirms Reels get higher reach for accounts under 50K followers, increasing Reels frequency should be the top priority to lift overall ER beyond the current 6.15%.
