Shift Budget From Reels to Posts
Aisha Ahmed 🦩's posts are generating a 3.05% ER while Reels are significantly underperforming at just 0.79% — a gap of 2.26 percentage points.
Details
Given that industry benchmarks show Reels only outperform for accounts under 50K followers, and the account has 890,012 followers, prioritize static posts and carousels in the content calendar to protect the overall 3.01% ER, which already exceeds the mid-tier benchmark of 1-2%.
