Shift Feed Strategy Toward Reels
Reels are outperforming static posts by a significant margin — 12.17% ER versus 3.21% for posts — meaning Reels drive nearly 4x more engagement per piece of content.
Details
Aimè ★ Brown should aim to convert at least 50% of upcoming feed content into Reels to compound that advantage and push the overall account ER closer to the Reels benchmark. This is especially impactful given that 73% of brands prioritize engagement rate over follower count when selecting partners.
