Shift Feed Strategy Toward Carousels
The current overall engagement rate of 0.51% sits well below the 1-2% mid-tier benchmark, and the like-to-comment ratio of 107.1:1 signals that audiences are passively scrolling rather than actively interacting.
Details
Industry benchmarks show carousels average 0.55% ER — outperforming both static images at 0.45% and the current posts ER of 0.50% — so replacing at least half of the static feed posts with carousel formats can directly lift the average engagement per post.
