Shift Content Mix Toward Reels
Andrei Shpanchuk's Reels ER sits at 63.04% compared to just 0.07% for standard posts — an enormous gap that shows the audience responds far better to video.
Details
Since Reels also get higher reach for accounts under 50K followers (the account is at 47,340), reallocating at least 3-4 posts per week to Reels format instead of static images will capitalize on this.
