Shift Posting Strategy Entirely to Reels
Ahmedabad Explore (Amdavad)'s Reels are generating a 26.08% engagement rate compared to a 0.12% ER on posts — a staggering 217x performance gap.
Details
Given that their overall account ER of 0.16% is critically below the 1-2% mid-tier benchmark, reallocating at least 80% of their content calendar to Reels is the single highest-leverage move they can make right now. Aim to publish a minimum of 4 Reels per week and track whether their account ER begins closing the gap toward the 1% floor for their follower bracket.
