Shift Volume Toward Posts Over Reels
Sayyid Aflah's Posts ER (7.26%) significantly outperforms their Reels ER (4.59%), meaning static images and carousels are driving nearly 58% more engagement per piece of content.
Details
Audit their current content calendar and aim to increase the share of posts relative to Reels — for every Reel they publish, consider publishing at least two feed posts to capitalize on their stronger-performing format. This is especially relevant given their 240,873 followers, as the Reels reach advantage in benchmarks applies primarily to accounts under 50K.
