Shift Posting Mix Toward Reels
their Reels are already outperforming their static posts — 1.71% ER versus 1.1% for posts — yet their overall account ER sits at 1.22%, below the 2.5-5% micro-tier benchmark.
Details
Since Instagram prioritizes Reels reach for accounts under 50K followers, increasing their Reels output relative to static posts is the fastest lever to pull their blended ER closer to the micro-tier floor of 2.5%. Aim to make Reels at least 60% of their next 10 uploads and track whether their median likes climb above the current 241.
