Lean Further Into Reels Format
Reels get higher reach for accounts under 50K followers, which directly applies to Eevee's 2,614-follower base.
Details
Since the current 12.01% posts ER already crushes the nano benchmark of 3.5-8%, shifting more content mix toward Reels (which also command a 20-40% rate premium) could push reach and ER even higher while boosting the $50-$150 brand deal value.
