Shift Posting Mix Toward Reels
Adrian Camo πΈ Photographer's current engagement rate of 2.49% sits below the nano-tier benchmark of 3.5-8%, and Reels are proven to drive higher reach for accounts under 50K followers like Adrian Camo πΈ Photographer's at 3,872.
Details
Since Reels command a 20-40% premium in brand deal value and outperform static images in ER benchmarks, prioritize publishing at least 3 out of every 5 posts as Reels to maximize both organic reach and their estimated deal value beyond the current $15-$40 per post ceiling.
