Prioritize Static Posts Over Reels
Posts ER sits at 19.04% versus Reels ER of just 5.26% — a massive 13.78-point gap.
Details
Since Reels ER is already below Posts performance despite industry data showing Reels typically get higher reach for accounts under 50K followers, the posting cadence should shift to favor static/carousel content that's clearly resonating more with the 2,511 followers.
