Shift Content Mix Heavily Toward Reels
Aditya Singh's Reels are generating a 14.15% engagement rate compared to just 0.56% for Posts — a 25x performance gap that demands an immediate content strategy pivot.
Details
Aim for at least 70% of their upcoming content to be Reels, as this format is clearly resonating with their 80,757 followers. Industry benchmarks confirm Reels command a 20-40% premium in brand deals, meaning this shift also directly increases their estimated deal value beyond the current $250-$1,000 per post ceiling.
