Shift Format Mix Toward Carousels
The posts ER sits at 0.28%, well below the carousel benchmark of 0.55% and reel benchmark of 0.52%, and far under the 1-2% mid-tier average for accounts in the 100K-1M range.
Details
Since Adam Hafner is at 138,081 followers, prioritize carousels and reels over static images (0.45% ER) in the next 10 posts to close that gap toward benchmark performance.
