Shift Posting Mix Toward Reels
Ritvi Shah | Content Creator's Reels are generating a 32.4% engagement rate compared to just 6.34% on standard posts — a 5x performance gap that signals the audience responds dramatically better to video content.
Details
An audit of the last 23 posts suggests aiming to make at least 60% of new content Reels to capitalize on this disparity. Even a modest rebalancing toward Reels could pull the overall account ER — currently 8.77% — even further above the mid-tier benchmark of 1-2%.
