Shift Content Mix Toward Reels
DIKSHA TRIPATHI's Reels are generating a 4.97% engagement rate compared to just 0.44% on posts — that is an 11x performance gap DIKSHA TRIPATHI is not fully capitalizing on.
Details
Given that DIKSHA TRIPATHI's overall account ER of 0.43% sits below the macro-tier benchmark of 0.5-1%, aggressively increasing DIKSHA TRIPATHI's Reels output is the fastest lever to close that gap. Aim to make Reels DIKSHA TRIPATHI's primary format by replacing at least 60% of DIKSHA TRIPATHI's current static post schedule with Reels to pull DIKSHA TRIPATHI's blended ER above the 0.5% floor.
