Double Down on Reels Production
Abena | NJ Influencer's Reels ER sits at 11.97% versus just 1.5% for static/carousel posts—an 8x gap.
Details
Since accounts under 50K followers get amplified reach on Reels per industry data, shifting the posting cadence to 60-70% Reels should lift the overall ER above the current 1.81% and closer to the nano benchmark ceiling of 8%.
