Shift Posting Mix Toward Reels
The Reels ER of 13.11% outperforms the overall Posts ER of 11.16%, and both crush the nano-tier benchmark of 3.5-8%.
Details
Since Reels also get higher reach for accounts under 50K followers, increasing Reels frequency relative to static posts should compound the already excellent engagement and grow reach faster than the current 1,228-follower base alone would suggest.
