Shift Budget Toward Carousel Posts
The Posts ER is 2.92% versus the Reels ER of 2.0%, meaning static and carousel content is already outperforming video output by nearly a full percentage point.
Details
Industry benchmarks confirm carousels lead all formats at 0.55% average ER, so doubling down on multi-slide book content โ such as annotated reading lists or chapter breakdowns โ directly plays to the strongest format. Aiming to make at least 60% of the next 10 posts carousels will help track whether the overall 2.45% account ER climbs closer to the 2.5-5% micro-tier benchmark.
