Shift Reels Strategy Toward Posts
Aayushi Jain's Reels ER is critically low at 0.06% compared to their Posts ER of 4.72% — a gap of over 78x.
Details
Since industry benchmarks show Reels get higher reach for accounts under 50K followers, the format has potential, but their current Reels execution is not converting views into engagement. Audit their last 5 Reels immediately: identify whether they lack a strong CTA, have weak hooks in the first 2 seconds, or are not aligned with the content style driving their 388 median likes on posts, then apply those winning post elements directly to their next Reel.
