Shift Content Mix Toward Reels
Aatman Desai's Reels ER sits at a massive 31.8% compared to just 2.6% for standard Posts — a gap that dwarfs the industry benchmark where Reels average only 0.52% ER.
Details
Reallocating a larger share of the posting cadence to Reels format can capitalize on this 12x+ internal performance gap and pull the overall 2.69% ER even higher above the 1-2% mid-tier benchmark.
