Convert Comments Into Conversations With CTAs
The like-to-comment ratio is 225.2:1, meaning Aastha Shah's 1,718,986 followers are passively liking but not actively discussing the content — median comments sit at just 144.0 per post.
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Adding a direct, specific question or poll sticker to every caption can lower the friction for commenting; even moving the ratio to 150:1 would meaningfully lift the 2.22% ER closer to the upper end of the macro benchmark range. Prioritize CTAs that invite one-word or short answers, as these have the lowest barrier to response.
