Shift Post Mix Toward Carousels
Aashna's Reels are underperforming at a 1.09% ER compared to Aashna's Posts at 1.87% — a gap of 0.78 percentage points.
Details
Since industry benchmarks show Reels get their highest reach advantage for accounts under 50K followers, and Aashna is at 128,369 followers, carousels are a stronger format bet for Aashna's tier. Audit Aashna's last 25 posts and aim to replace at least 40% of scheduled Reels with carousel posts to capitalize on the engagement gap Aashna is already showing in their own data.
