Convert Comments Into Conversation With CTAs
A A R Y A's like-to-comment ratio is 69.7:1, meaning comments are relatively scarce compared to likes — a signal that their audience is passively consuming rather than actively engaging.
Details
Add a direct, single question CTA at the end of every caption to lower the barrier to comment; even moving from 22.5 to 30 median comments per post would meaningfully push their already-excellent 3.78% ER further above the 2.5-5% micro-tier benchmark. Prioritize CTAs on their next 5 posts and track whether median comments shift upward.
