Shift Budget Toward Carousel Posts
Aarushi Sharma Arora | Bridal Makeup Artist Reels ER is only 0.37%, significantly underperforming their Posts ER of 0.87% — and industry benchmarks show carousels average 0.55% ER versus Reels at 0.52%.
Details
Prioritize publishing carousel posts over Reels in their next 10 uploads to capitalize on the format where their audience already engages more, and track whether median likes climb above their current 166.0 baseline.
