Shift Posting Strategy Toward Reels
Aarushi Shah❤️|Content creator Reels are generating a 205.94% engagement rate compared to a 0.08% ER on posts, revealing a massive performance gap between their content formats.
Details
Given that industry benchmarks show Reels command a 20-40% premium in brand deals and drive higher reach for accounts under 50K followers, prioritizing Reels over static posts is their single highest-leverage move. Aim to make at least 70% of their next 10 uploads Reels to compound this advantage and push their overall account ER closer to the 2.5-5% micro-tier benchmark.
