Shift Feed Strategy Toward Reels
Their Reels are dramatically outperforming their static posts — a 432.77% Reels ER versus just 1.93% for standard posts.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers (they're at 43,142), prioritizing Reels in their posting cadence is the single highest-leverage move they can make right now. Aim to replace at least half of their current static post schedule with Reels to capitalize on this outsized performance gap.
