Shift Posting Strategy Toward Reels
Aanchal's Reels are already outperforming static posts — 0.12% ER vs.
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0.04% ER on posts — yet the overall account ER sits at just 0.05%, well below the 2.5-5% benchmark for micro creators. Since Instagram's algorithm gives higher reach to Reels for accounts under 50K followers, and the account currently has 50,748 followers, prioritizing Reels as the primary format is the single fastest lever to close that gap. Aim to publish at least 3 Reels per week and track whether the account-level ER begins trending toward the 0.12% floor already proven possible.
