Convert Comments With Carousel CTAs
AALIYAH's like-to-comment ratio sits at 69.8:1, meaning comments are their weakest engagement lever despite a strong 3.07% overall ER.
Details
Carousels are the top-performing format by industry benchmark and naturally drive swipe-through behavior — end every carousel with a direct question or poll prompt on the final slide to convert passive likers into active commenters. Even a modest 20% lift in their median 182 comments per post would meaningfully improve their comment depth signal, which platforms weight heavily in distribution algorithms.
