Shift Posting Mix Toward Reels
The current engagement rate is 3.05%, which sits below the nano-tier benchmark of 3.5–8%.
Details
Since Reels get higher reach for accounts under 50K followers and command a 20–40% rate premium over standard feed posts, increasing Reels output is the fastest lever to close that gap. Aakaansha should aim to make at least 50% of the next 20 posts Reels, then compare the Posts ER of 3.14% against the updated average to measure the lift.
