Shift Content Mix to Carousels and Reels
The analyzed ER of 0.07% sits far below the format benchmarks of 0.55% for carousels and 0.52% for Reels, and since the account has 3,070 followers (well under the 50K threshold), Reels are proven to get higher reach for accounts of this size.
Details
Test 3-4 carousel or Reel posts per week instead of static images (which benchmark at only 0.45%) to close the gap toward the nano-tier average ER of 3.5-8%.
