Shift Posting Strategy to Reels Only
Their Reels are already outperforming their static posts by 5x — 0.27% ER versus 0.05% ER on posts — yet their overall account ER sits at just 0.06%, well below the 2.5-5% micro-tier benchmark.
Details
Since accounts under 50K followers receive higher reach from Reels, replacing static posts with a Reels-first schedule (aim for at least 4 Reels per week) is the single fastest lever to close that gap. Audit their last 24 posts and identify which content themes drove the most Reels views, then double down exclusively on those formats.
