Shift Content Mix Toward Reels
The Reels ER of 4.86% is more than 4x the Posts ER of 1.19%, and accounts under 50K followers (a_b.haus 앱하우스 ⓁⒾⒻⒺ sᴛʏʟᴇ 😎 is at 28,413) get higher reach on Reels per industry data.
Details
Prioritize Reels over static posts and carousels to close the gap between the current 1.3% overall ER and the micro-tier benchmark of 2.5-5%.
