A24's InstagramEngagement

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a24
A24

@a24 · 4.3M followers

0.00%

Top 20% of creators your size

$5K-$25K per post

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LowAverageGoodExcellent
30.0K
Median Likes
621
Median Comments
21
Posts Analyzed
$5K – $25Kper sponsored post

Based on 4.3M followers · 0.71% engagement

Next step

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Your post rate

$5K-$25K

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Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @a24's $5K-$25K post rate so brands know what to pay.

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First message

I'd show brands why @a24's instagram audience is a fit and ask for $5K-$25K per post.

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Convert Comments With Carousel Posts

The Like/Comment Ratio sits at 99.1:1, meaning comments are the scarcest engagement signal — yet carousels benchmark at a 0.55% ER versus the 0.52% Reels average, making them the highest-performing format for driving saves and multi-tap interactions that prompt responses.

Details

With a median of only 621 comments per post against 30,017 likes, adding a direct question or poll prompt on the final carousel slide is an immediately actionable way to close that gap. A24 should aim to publish at least 2 carousel posts in the next 5 uploads and track whether comment volume moves toward a tighter ratio.

Move 02

Anchor Reels to Film Release Cycles

The current Reels ER matches the overall account ER at 0.71%, which sits within the healthy macro-tier benchmark range of 0.5–1%, but there is headroom to push toward the upper end.

Details

As a film studio brand, aligning Reels drops to trailer launches or opening weekends creates a natural urgency loop that rewards early commenters and sharers, directly pressuring comment counts above the current 621 median. Batch-producing 3–5 short Reels per major release and publishing them across the week of launch will sustain algorithmic momentum rather than spiking once.

Move 03

Publish a Rate Card to Accelerate Deals

The estimated brand deal value of $5,000–$25,000 per post is a wide range, and with 73% of brands prioritizing engagement rate over follower count, the verified 0.71% ER — confirmed good for the macro 1M+ tier — is a concrete selling point worth formalizing.

Details

Creators with published rate cards close deals 40% faster, so codifying a tiered structure (feed post, Reels with a 20–40% premium, plus usage rights at a 25–50% add-on) removes negotiation friction. A one-page rate card should be drafted this week anchored to the 4,293,511 followers and 0.71% ER as the headline credibility metrics.

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A24's Instagram Engagement Rate: 0.71%