Shift Content Mix Toward Reels
The Reels ER of 736.26% dwarfs the Posts ER of 15.64%, showing Reels are the highest-leverage format, especially since Reels get higher reach for accounts under 50K followers like the 2,507-follower base of ππππΌππππΏ ππΌππΌπΏ.
Details
Aim to post Reels 2-3x more often than static posts to capitalize on this gap and drive the median 4,180 likes even higher.
