Prioritize Static/Carousel Posts Over Reels
Posts ER sits at 8.04% while Reels ER is only 2.16% — a massive gap for the same account.
Details
Since static content already outperforms the industry carousel/static benchmarks (0.55%/0.45%) by over 14x, the content calendar should shift toward more feed posts and carousels rather than defaulting to Reels for reach.
