Shift Budget Toward Carousel Posts
Reels are underperforming at a 1.93% ER compared to the overall 2.67% account ER, suggesting static or carousel formats are carrying engagement.
Details
Industry benchmarks show carousels lead all formats at 0.55% average ER versus Reels at 0.52%, so prioritizing carousels in the next 5 posts is a low-effort way to protect and grow median engagement above the current 29.5 likes and 3.0 comments per post.
